About Digital Tweens

At Digital Tweens, we recognise that between the age of 9 to 12 is a critical period of growth and transition for children, especially when it comes to navigating the digital world more independently. For many children, this phase of greater access and independence begins with receiving their first smartphone. It’s more than just getting a new device, it’s the start of a digital journey that brings both exciting opportunities and new challenges. We refer to this period as digital puberty; a time when tweens begin to form their digital identities, explore new online spaces, and connect with the wider world in ways that are increasingly independent.  This of course, for most tweens, coincides with the start of puberty as well as the transition from primary to senior school.

We believe that digital technologies, including smartphones, are tools with immense potential. They can enrich lives, foster creativity, and empower children and young people to achieve their aspirations. However, the power of these devices also comes with significant responsibility. Without the right guidance, they can face risks that they are not equipped to deal with, and that may impact their mental, emotional, and social wellbeing.

Our mission at Digital Tweens is to ensure that children and young people (with the support of their families, educators, and broader communities) are equipped with the tools, knowledge, and confidence to thrive in the digital world. We understand the unique challenges that arise during the different phases of a child’s life and are committed to providing engaging, practical, evidence-based solutions to help them to thrive with digital technologies. 

Mark Yeowell is the founder of Digital Tweens and an experienced leader, communicator, and educator with over thirty years of experience working with children, young people, and families across schools in the UK, the United Arab Emirates, and Australia. His career spans leadership roles in public/state and independent schools, including urban, rural, mainstream, and specialist settings. In addition to his extensive work in education, Mark has served as CEO of a large not-for-profit organisation, delivering services in the education and disability sectors, including supporting over 200 schools annually through consultancy and professional development. Mark also has two older teenage sons, giving him recent experience of the joys and challenges of digital parenting. 

Mark is an engaging and dynamic speaker who has a proven ability to connect with diverse audiences, including parents, educators, students, academics and others. Whether addressing large conference audiences or working closely with small groups, Mark’s presentations are practical, relatable, and filled with humour. His interactive approach ensures participants are fully engaged, and his deep understanding of children’s development and experiences with digital technology makes complex topics accessible and actionable. Mark's ability to inspire and equip parents, teachers, and students is central to the work of Digital Tweens.

Mark’s doctoral research at UNSW, titled "What Impact Does Owning Their First Smartphone Have on Tweens' Lives?", is at the heart of Digital Tweens’ mission. His research focuses on understanding how receiving a smartphone affects tweens’ well-being, social development, and overall lives. This critical research informs the programs offered by Digital Tweens, ensuring that the advice and strategies provided are grounded in real-world insights and evidence.

With a passion for helping children and young people thrive in today’s digital world, Mark leads every Digital Tweens session, ensuring each is delivered with the expertise, warmth, and authenticity that have become his hallmark. His goal is to empower families, schools, and communities to navigate the challenges and opportunities of the digital age, equipping tweens with the skills and confidence they need to succeed.