Digital Tweens began with research into a significant transition in children’s digital lives: the move towards more independent access to technology, often marked by receiving a first smartphone.
Dr Mark Yeowell’s doctoral research followed families through this transition and examined changes in technology use, routines, relationships, opportunities and challenges. The research describes this period as digital puberty.
Today, Digital Tweens works with schools and communities to support children and young people across different ages and stages, providing practical, research-led guidance for parents, staff and students.
Early digital experiences, family routines and the foundations for healthy technology habits.
The transition towards greater digital independence, often including first smartphones, gaming, group chats and changing boundaries.
Increasing independence, relationships, social media, AI, digital identity and more complex choices about life online.

Dr Mark Yeowell is the founder of Digital Tweens, an educator, researcher and school leader with more than 30 years’ experience working with children, young people, families and schools in Australia, the UK and the UAE.
His doctoral research examined how children’s lives change when they receive their first smartphone, describing the transition towards more independent digital access that underpins the work of Digital Tweens.
Mark works with parents, educators and students through presentations, professional learning and workshops, bringing together research, school experience and practical examples from children’s everyday digital lives.
Interested in working with Digital Tweens? Let’s talk about what would work for your school or community.

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